Introduction
Email marketing has become a vital component of modern-day business strategies. According to a recent survey, email marketing has a median ROI of 122%, which is four times higher than other forms of online marketing. This is why choosing the right email marketing service that suits your business is crucial. In this article, we will compare two of the most popular email marketing services, Mailchimp and Constant Contact, and help you decide which one is best for your business.
Mailchimp vs. Constant Contact
User Interface
One of the essential aspects of any email marketing service is its ease of use. Both Mailchimp and Constant Contact have intuitive user interfaces that are easy to navigate. However, Mailchimp's interface is more aesthetically pleasing and user-friendly compared to Constant Contact. Mailchimp's dashboard has a modern, streamlined design with access to essential features such as creating a new campaign, managing subscribers, and analyzing campaign performance.
Pricing
Pricing is a major factor when choosing an email marketing service. Mailchimp offers a free plan that includes basic email marketing features for businesses with up to 2000 subscribers. For advanced features such as automation, the cost starts at $9.99 per month. Constant Contact's pricing starts at $20 per month, and their most expensive plan has a monthly fee of $45. Additionally, Constant Contact offers a 15% discount for non-profit organizations.
Features
Both Mailchimp and Constant Contact offer similar features such as email templates, analytics, and autoresponders. However, Mailchimp provides more advanced functionality, including audience segmentation, A/B testing, and integrations with other marketing tools such as Facebook and Instagram. On the other hand, Constant Contact excels in event management and provides ticket selling, event promotion, and survey creation tools.
Support
Both Mailchimp and Constant Contact have extensive support systems, including chat support, email support, and phone support. Additionally, they both provide extensive knowledge bases filled with helpful articles, FAQs, and tutorials. However, Mailchimp's support system is more comprehensive and includes community forums where users can interact with each other and share knowledge.
Conclusion
In conclusion, both Mailchimp and Constant Contact are excellent email marketing services that provide essential features to help businesses grow. However, whether you choose Mailchimp or Constant Contact ultimately depends on your business's needs and preferences. If you're looking for a user-friendly interface, advanced features, and integrations with other marketing tools, Mailchimp is the clear winner. On the other hand, if you're looking for robust event management features and need to sell tickets or conduct surveys, Constant Contact is the better choice.